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Published on 3 November 2026 · Updated 6 November 2026 · 6 min read

How much does a digital stamp card cost? A clear breakdown

How much does a digital stamp card cost? Every cost item, paper compared, VAT explained, and the real Treubar plans from €0 to €69 a month including VAT.

Illustration for the article: How much does a digital stamp card cost? A clear breakdown

A digital stamp card with Treubar costs €0 for up to 20 customer passes, and €7.99 a month including VAT on Start for an unlimited number. There is no setup fee and no fee per customer on top. Beyond that, budget for your rewards. The optional NFC stand costs €19.90 when bought separately, including VAT and shipping within Germany.

The current prices and plans show the public offer: Start costs €7.99 a month or €79.90 a year including VAT. Your first annual subscription includes a one-time bundle of NFC display stands with your logo: 1 with Start, 2 with Pro and 5 with Max. Renewals do not include new stands. Monthly plans do not include stands.

Digital stamp card cost: Treubar’s plans and prices

Every plan includes one stamp card, Apple Wallet and Google Wallet, all 72 templates, your own design and unlimited staff logins. They differ in how many customers can join and what you can do with them. To see whether it adds up for your business, try the stamp card calculator.

PlanPer monthPer yearWhat you get
Free€0€0Up to 20 customer passes, overview of cards and stamps
Start€7.99€79.90Unlimited active customer passes, customer list, stamp log, Excel export
Pro€39€390Everything in Start, 20 push campaigns a month, 2 automations at a time, scheduled campaigns
Max€69€690Everything in Pro. Also up to 5 branches, unlimited campaigns and automations

All prices include VAT.

You can cancel a monthly plan at the end of any paid month and a yearly plan at the end of the paid year. The offer is for businesses and self-employed people only.

VAT included: what you really pay

Plan prices are final prices including 19 % VAT. You are charged exactly the amount shown; the VAT included is shown on the payment page before you subscribe and on your invoice.

Which number matters depends on your tax situation:

  • You reclaim input VAT: you get the included VAT back through your VAT return. Your cost is the net share: Start €6.71 a month or €67.14 a year, Pro €32.77 or €327.73, Max €57.98 or €579.83.
  • You are a small business under Section 19 of the German VAT Act (UStG): you cannot reclaim input VAT. Your cost is the price shown.

If in doubt, ask your tax adviser. This is orientation, not tax advice.

Six cost items to budget for

With any provider, the monthly price is only part of the bill. Check these items one by one:

  1. Base fee. The monthly or yearly price of the software.
  2. Setup. Some offers charge a one-off fee. Treubar does not.
  3. Fees per customer or message. They make a card more expensive the better it works. Treubar has no fee per customer, and messages are included in the plan: 20 campaigns a month on Pro, unlimited on Max.
  4. Hardware and printing. Stamping by QR code only takes a phone. You print the QR code yourself; the counter PDF comes from the app.
  5. Rewards. Paper has this item too. Calculate with the cost of goods, not the selling price. Worked examples are in Is a stamp card worth it?
  6. Your time. Designing the card, showing your team the routine and, in the first weeks, explaining to customers how to get the card.

Paper or digital: what costs what?

Paper looks cheaper because no monthly invoice arrives. The costs just show up differently.

ItemPaper cardDigital card in the wallet
Running feeNone€0 or a subscription, depending on the plan
PrintingEvery print run, plus reordersOnly the counter QR code
For stampingStamp and ink padYour team’s phone
Changing the rule or designNew print runA change in the app
RewardsYour cost of goodsYour cost of goods
OverviewCount it yourselfCards and stamps on every plan, customer list with Start
What the customer needsNothingSmartphone with Apple Wallet or Google Wallet; Google Wallet needs a Google account and installation of the wallet app if missing

Google explains installation and account requirements for Google Wallet. Customers need no Treubar account.

There is no reliable standard price for paper, because it depends on print run, material and printer. So take your own last invoice: one year of printing plus stamps and reorders. Set that against the price of the Start yearly plan, €79.90 including VAT. If Free is enough for you long term, the comparison falls away. The day-to-day differences are in paper vs digital stamp cards.

For customers without a smartphone, paper can stay useful. Then both run side by side for a while, and you pay for both.

The NFC stand: standalone purchase or annual bundle

With the NFC stand, your customers stamp themselves at the counter, without your team scanning. You can use it on every plan, Free included. You don’t need it, because stamping by QR code requires no extra hardware.

  • Annual bundle: Your first annual subscription includes a one-time bundle of NFC display stands with your logo: 1 with Start, 2 with Pro and 5 with Max. Renewals do not include new stands. Monthly plans do not include stands. Stands must be ordered separately; subscribing alone does not trigger an order or delivery.
  • Standalone price: €19.90, one-off.
  • Standalone purchase, unlike the plans: this price includes 19 % VAT and shipping within Germany, so it is about €16.72 including VAT.
  • Standalone delivery: within Germany only.
  • Standalone quantity: The one-stand-per-business limit applies only to standalone purchases, not to the quantity included with an annual subscription. Need additional stands? Email support@treubar.de.

Because customers stamp themselves there, set a minimum interval between two stamps in the app.

What to watch for when comparing prices

These questions help you compare offers fairly, whoever the provider is:

  • Net or gross? Compare every offer on the same basis; Treubar quotes final prices including VAT.
  • Monthly, or yearly only? A low monthly price can require paying for twelve months.
  • How long does the contract run? Check the minimum term, notice period and automatic renewal.
  • What happens after the trial? Check whether it turns into a paid plan by itself.
  • Where is the limit? Ask about limits on customers, stamps, messages and staff logins.
  • What does each extra location cost? This matters as soon as you plan a second branch.
  • What do your customers need? An extra app or an account is a hurdle no invoice shows. A digital stamp card without an app explains the alternative.
  • What happens when you cancel? Ask whether you can take your customer list with you and what happens to your customers’ cards.

If you cancel a paid Treubar plan, your account moves to Free at the end of the term. Your data is not deleted, but Free’s limits apply again.

Which plan fits which business?

  • Free fits if you first want to try the card with a few customers. How the 20 customer passes count is explained in free digital stamp card.
  • Start fits if you have one location and want to offer the card to all your customers. It is the next step up from Free.
  • Pro fits if you want to reach customers between visits with push messages.
  • Max fits if one card should work across up to five branches.

Start with the smallest plan that fits your daily routine. You can switch later at any time. What the card itself can do is on the wallet card page.

Common questions

How much does a digital stamp card cost per month?
With Treubar it costs €0 on Free (up to 20 customer passes), €7.99 on Start, €39 on Pro and €69 on Max, all including 19 % VAT. If you reclaim input VAT, the net cost is €6.71, €32.77 and €57.98 a month.
Is there a setup fee or a charge per customer?
No. Treubar charges no setup fee and no fee per customer. Start, Pro and Max include unlimited active customer passes and stamps.
Do I need hardware for a digital stamp card?
No. Your team's phone with the Treubar app is enough for stamping, and the counter QR code comes as a PDF. The NFC stand is optional and costs a one-off €19.90 when bought separately, including VAT and shipping within Germany. Your first annual subscription includes a one-time bundle of NFC display stands with your logo: 1 with Start, 2 with Pro and 5 with Max. Renewals do not include new stands. Monthly plans do not include stands.
Do my customers pay anything for the card?
No. Your customers collect stamps and redeem rewards for free. They need no Treubar app or Treubar account. Google Wallet requires a Google account; if the wallet app is missing, it must be installed.
Can I try a paid plan first?
The yearly plans of Start, Pro and Max begin with 7 free days. Cancel before they end and you pay nothing, provided you have not yet claimed any included stands; otherwise the yearly plan becomes paid. Monthly plans have no trial, but you can cancel them monthly.
Is a digital stamp card cheaper than paper?
That depends on your print run. Paper has no running fee, but it does have printing, reorders and stamps. Rewards cost the same either way. Compare one year of your print costs with the yearly price of the plan you actually need.