Digital stamp card for your bakery

Give tomorrow’s bread run a head start

Morning rolls, a sourdough loaf for the weekend, coffee before work: your neighbours already have reasons to visit. A digital bakery loyalty card gives them another. Each purchase brings a reward closer, with no paper card to find while holding the breakfast bag.

A reward worth coming back for

Eight stamps earn a loaf of their choice. At five purchases a week, regulars reach the target in under two weeks. One stamp per purchase keeps the rule simple for a bag of rolls or a coffee in your seating area. Choose the eligible loaves to suit your costs and margin.

You choose the stamp target, reward and design. Add your logo and colours to one of 72 stamp card templates. Choose a stamp count that fits your business. Our guide to the digital loyalty card explains how it works and what it costs.

Set up in minutes, stamp at the bakery counter

1. Create your card. Start in the Treubar app for iOS or Android, or in your browser. Set the reward and stamp target, then print your QR code.
2. Invite customers. Display the code at the bakery counter. Customers scan it, enter their first name, surname and date of birth once, then save the card to Apple Wallet or Google Wallet. No Treubar app or Treubar account needed.
3. Stamp and reward. Your team scans the wallet pass with the Treubar app. Reaching the target unlocks the reward. After scanning, your team redeems it in the app or saves it for later.

Google Wallet needs a Google account and an installed wallet app. See Google’s wallet setup guide for the requirements.

A line for your team: “Collecting stamps? After eight purchases, choose a loaf on us.”

A bag of rolls plus coffee: one purchase, one stamp

Whether someone buys just rolls or a bag of rolls plus coffee, the whole paid purchase earns one stamp in this example. An extra croissant on the same receipt does not earn a second one. Treubar does not count euros or read your receipt. Your team applies the rule when scanning.

Place the QR code for getting a card beside the display, where people wait to order. Customers with a card open it while paying. The person at the till scans the wallet pass once with the Treubar app while the person handing out orders keeps packing. Anyone who needs to set up Google Wallet can do that away from the till and show their new card afterwards. The QR code workflow explains the difference between getting a card and stamping it.

Eight stamps unlock a loaf of their choice. State the eligible loaves on the card before customers start collecting. If someone only came in for breakfast rolls, your team asks after scanning: “Take your loaf today or save it for later?” Selecting the action in the app redeems the reward; the scan alone does not. Hand over the agreed loaf when redeeming. In this example, simply collecting a reward earns no new purchase stamp. An additional paid purchase follows the normal rule.

With poor reception, stamps can wait in the app and be added later. Your team needs a connection to redeem rewards. The visible wallet count can lag behind the booking; check the app before stamping again just because the display has not changed.

A small worked example for the bread reward

The following figures are explicit assumptions for a fictional bakery, not measurements or a forecast. All amounts exclude VAT:

• Assumed average purchase: €5.
• Assumed cost of the rolls, pastries and coffee sold per purchase: €2.
• Assumed cost of one reward loaf: €1.50.
• Rule in this example: eight paid purchases earn one reward loaf.

Eight purchases bring in 8 × €5 = €40 of revenue in this example. After 8 × €2 = €16 in cost of goods, €24 of gross profit remains. Redeeming the loaf leaves €24 − €1.50 = €22.50 after its cost, before staff, rent and software.

For a small monthly budget, assume 80 stamped purchases and ten redeemed loaves. Rewards then cost 10 × €1.50 = €15. Add the Start price of €7.99 per month including VAT, and reward goods plus software total €22.99. This partial calculation excludes printing, staff time and a stand bought separately, if any. The pricing page linked below shows the current offer.

This calculation does not demonstrate extra visits. If a customer would have bought the reward loaf anyway, you also lose a sale. Use the stamp card calculator with your own figures to check which assumptions fit your shop. Enter the whole order as the average purchase, rather than each individual roll.

Start free. Grow with your regulars.

Free gets you started with up to 20 customer passes. Every issued pass counts until deleted in Treubar, including test cards and customers who do not return. Start adds unlimited customer passes, the customer list and stamp log, so you can see who returns. Promote a stamp offer for the afternoon trade with Pro: send a campaign to every cardholder. For Treubar, Apple Wallet can show a notification depending on connection and settings. Google Wallet currently displays Treubar messages in the card details, without a notification banner. The wallet page explains the differences and update limits.

Compare the plans and choose what your business needs.