Customer list
A customer list is a structured overview of the customers recorded by a business. Depending on the system, it connects each person with information about their card or previous activity.
Published
What it means for your shop
At the counter, a customer list helps you find a card quickly and answer questions about its stamp balance. For the business, it shows which recorded customers use your programme. The useful part is the information it contains and how current it is: the number of entries tells you less than how often those people come back.
Keep a person, an issued card and a recorded event apart in your analysis. Each answers a different question. Visits where a customer shops without using the programme don’t appear in a card overview, so the list shows the activity your programme records.
How to recognise it
A regular asks about her latest stamp. You find her entry and check the balance. To see when and how that balance built up, you look at the individual events. Consent to marketing messages is a separate matter from a name in the list or a card in someone’s Wallet.
At Treubar
The customer list is available from Start. The analytics overview explains how it works alongside the stamp log. From Start, admins can download the customer list with stamp counts and last visits as CSV. The export guide walks through the steps. The file is a snapshot of those fields; for the full visit history, use the stamp log alongside it.