Customer card
A customer card is a physical or digital card that lets a business identify a customer relationship or associated transactions. It does not necessarily include rewards or a collection programme.
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What this means for your shop
Start by deciding what the card should do. It might help staff link an order to a particular person. If you also want it to reward repeat purchases, you add a second function, and the same customer card then works as a loyalty card.
This distinction helps when you choose a system and explain it at the counter. Tell guests plainly which details you collect, which benefits apply and how they collect stamps; the word “customer card” alone doesn’t say that. A digital card is also not a payment method.
How to recognise it
A guest presents a card so your team can find the matching customer record. That works without any reward. Agreed rules on top turn simple identification into a benefits programme, and you explain those rules alongside the logo and name on the card.
With Treubar
The customer card is a personal stamp pass. Registration takes a first name, surname and date of birth; guests don’t need a Treubar account or an email address. The pass is personal, not anonymous.
Google Wallet requires a Google Account and the Wallet app. Apple Wallet is built into iPhone. The guides to Google Wallet and Apple Wallet explain each route from registration to a saved pass.