Visit frequency
Visit frequency describes how often a person or a defined customer group visits a business within a given period. It measures how frequently visits happen, rather than simply whether someone returns.
Published
What it means for your shop
For an individual, count their visits within the chosen period. To calculate an average for a customer group, divide the recorded visits by the number of people included. Always state the period and who belongs to the group. Otherwise, two identically labelled metrics can mean very different things.
Decide in advance whether to include people who made no visit during the current window. Looking only at currently active customers answers a different question from tracking a fixed group of previous first-time visitors. Compare complete periods with complete periods. A short observation window may miss infrequent but regular visiting patterns.
An everyday example
In a café, a small set of very frequent customers can strongly influence the average. Other customers may still visit rarely. Alongside the average, look at how unevenly visits are distributed. If visits rise after you introduce a new reward, consider your offering, opening hours and seasonal habits as well.
At Treubar
See stamp card analytics for the available views. Visit frequency is a method you apply to your own records. Before calculating it, check that visits were recorded consistently. The stamping workflow explains the underlying records: if one purchase earns several stamps, count it as one visit.