Campaign
A campaign is a planned communication activity with a particular purpose, audience and objective. It can consist of a single message or several related activities.
Published
What this means for your shop
A campaign starts with a concrete question: what should the people you contact learn or be able to do? The answer shapes the content, recipients and timing. Announcing changed opening hours serves a different purpose from inviting customers to try a new offer.
The term describes planning and a shared purpose, whatever the channel. A campaign can run in your shop or through a digital channel. An ordinary update to someone’s stamp balance is information about an action, rather than a separate marketing campaign.
How to recognise it
A bakery wants to introduce its new savoury lunch selection. It considers which customers might be interested, describes the offer clearly and picks a good time. That is a campaign. “We should send something again” is not yet one, because the purpose is missing.
Afterwards, look at enquiries and visits. Timing gives you a hint about the effect, and a message that was sent is not necessarily one that was read, so judge results over a few campaigns rather than one.
At Treubar
Campaigns are included from Pro; Start does not include them. Pro gives you 20 campaigns per month and two automations active at a time. You write the message, choose the timing and send it in Treubar. The feature description explains how messages appear on the phone; the plan comparison shows the included allowance.