Loyalty program
A loyalty program is a structured offer through which a business provides benefits to encourage customers to return. It defines participation, how benefits are earned and how they can be used.
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What this means for your shop
The programme answers the questions behind the card: who can join, which purchases count, when a benefit becomes available and how a customer uses it. It also gives your team one consistent way to explain exceptions and the same commitments at every shift.
The card is the medium for the programme, on paper or stored digitally. The collection mechanism is another part of the rules: a stamp programme counts qualifying actions, while a points programme uses a defined points unit. Either can be part of a loyalty programme; the programme also covers participation and rewards.
How to recognise it
A café has an attractive card but hasn’t yet decided which orders qualify or what the reward is. The medium is ready; the programme comes next. Clear conditions turn it into an offer that customers and staff read the same way.
Write down the collection rule and the exact benefit before launching. Walk through an ordinary purchase and a visit just to claim a reward with your team. If the answers differ, sharpen the rule. The planning guide walks through these decisions.
At Treubar
Treubar gives you a stamp programme on a Wallet card. You choose the stamp target and the reward, and the card shows guests their progress. The reward guide helps you describe the benefit clearly.