A quiet Tuesday, a new pastry or a last-minute appointment to fill? These eleven push campaign ideas give you ready-to-use messages that offer regulars a specific reason to return.
A simple formula for a useful push message
Occasion + clear benefit + timing. “Double stamps on your coffee today until 5 pm” covers all three in one sentence. Choose the quiet hour or new offer first, then write the message.
Adapt the texts below to your range and opening hours. Brief the team on each offer before sending so the experience at the till matches the message.
Ideas for quiet stretches
1. The quiet afternoon
Use an offer to fill the lull between lunch and closing.
“Tuesday afternoon slump? Same here. Every card gets a double stamp today, until 5 pm.”
2. The double-stamp hour
A short window gives people a reason to come now. Keep it to one hour, two at most.
“Today, 2–4 pm: two stamps instead of one. Perfect timing to fill up that card.”
3. The weather swing
Guests experience rain and heat themselves, so a relevant message feels less pushy.
“Rain, all day. The first cappuccino warms you up, and earns a double stamp today.”
On a hot day it flips the other way: “35 degrees forecast today. We’ve got the ice cream ready, and the second scoop is on us.”
Ideas for occasions and news
4. The start of a season
The first strawberries, asparagus, pumpkins or mulled wine give you a reason to write without a discount.
“The first strawberries just arrived. Fresh from today, while the season lasts.”
5. The new item on the menu
Cardholders are interested in your shop. Tell them about a new pastry, syrup or treatment.
“New from tomorrow: pistachio croissant, baked in-house. Try it at an introductory price for the first two days.”
6. The food truck’s location
Tell guests where you’re parked today. They can plan a visit even when the location changes.
“Parked at the town square from 11:30 today. Bowl of the day: teriyaki. Don’t forget your card.”
7. The holiday or special occasion
Valentine’s Day, Mother’s Day, the first warm day of spring, the street festival down the road: occasions when people are heading out anyway. Be the reminder that points them your way. For more ideas along these lines, see customer loyalty ideas for cafés.
“Mother’s Day is Sunday. We’ve set aside the nicest bouquets, worth pre-ordering.”
Ideas that keep the relationship warm
8. Your shop’s milestone
A year since opening, the 1,000th flat white or a new coffee machine: share small successes with regulars. They’re part of it.
“One year ago today, we opened our doors. Thank you for being part of it. Everyone gets a free stamp this week.”
9. The last-minute appointment
For salons and studios, name a specific opening and explain how clients can book it.
“We have a cut and blow-dry appointment free tomorrow at 2 pm. Give us a call if it suits you.”
10. The quiet we-miss-you
Send this to all cardholders, with wording that speaks especially to those who haven’t visited recently. Keep it warm and free of guilt.
“Haven’t seen you in a while? Your stamps are still waiting. Swing by whenever you like, we’d love to see you.”
11. The friendly heads-up
Holidays, changed opening hours or renovation: help guests plan ahead.
“Quick heads-up: we’re closed for our summer break from August 5 to 12. Stock up beforehand. Your card keeps running as normal, of course.”
Four steps from message to visit
- Choose one occasion. Start with the gap you want to fill or the product you want to introduce.
- Pick the time. Send ahead of the offer window so guests can plan a visit. Pro lets you schedule the day and time in advance.
- Brief your team. Everyone should know the offer, its timing and the stamp rule.
- Check the response. Note how often the offer was used and compare the period with similar days. Use that to plan the next message.
Treubar’s push notifications for your regulars are included from Pro: 20 campaigns a month for €39 a month, including VAT. Max includes unlimited campaigns.
Frequently asked questions
How often should I send a message?
Start with two or three useful occasions a month. Give every message a concrete benefit for your guests. There is no need to use the full campaign allowance. Whether that rhythm suits your shop comes down to the three questions under How often to send messages.
How does a push message reach my guests?
Through the stamp card in Apple Wallet or Google Wallet. Guests need no separate app. Apple Wallet shows a notification unless the guest has turned notifications off for the pass. Google Wallet currently displays the message only in the card details, without a notification. Anyone who deletes the card stops receiving messages. Treat that access with care.
What should I check before sending?
Establish permission for advertising before your first campaign. Treubar does not currently collect marketing consent when guests add a card. See § 9 of the Terms and § 4 of the DPA for details. Honour objections; there is currently no separate marketing switch, and deleting the guest also ends their card.
What do I send when there’s no real occasion?
Send nothing. Your allowance is not a target. Wait for a real occasion: a weather change, a new product or a quiet afternoon. A silent week is better than an unnecessary message.
Turn one idea into your first campaign
Choose the message that fits your shop’s next quiet spell. Start by building your stamp card and group of cardholders with Treubar; move to Pro when you want to send campaigns. Find setup answers in the digital stamp card FAQ.